Straight to the point
By Janderson Araujo, founder and Product Director at Sizebay
Last week, Google made headlines during Google I/O 2025 by announcing that its AI-powered Virtual Try-On (VTO) is now available directly in Search. By allowing users to try on clothes using realistic AI-generated images, Google is signaling a significant shift in how people expect to shop online.
While Google standardizes the shopping experience across its platform, Sizebay empowers fashion retailers to deliver personalized, branded journeys inside their stores.
Fashion Hub: AI-driven fashion tools inside your online store
With the launch of Fashion Hub, Sizebay brings cutting-edge artificial intelligence directly into the heart of your e-commerce experience. These tools go beyond just enhancing search — they transform how users discover, explore, and buy fashion on your site.
Meet the three pillars of Fashion Hub:
Fashion Hint
An intelligent recommendation system that displays similar and complementary products based on catalog data, user behavior, and visual analysis. It’s the most innovative way to boost average order value and increase product discovery.
Fashion Image Search
A fully integrated visual search engine for fashion. Shoppers can instantly click on a product, upload a photo, or snap a picture with their camera to find visually similar items. It’s a powerful, intuitive, and inspiring way to browse fashion, image first.
Fashion Looks
Automatically generate complete outfit suggestions using realistic AI avatars based on the store’s catalog. A perfect way to turn your store into a style destination and increase engagement, session time, and conversions.
What makes us different:
- Fully integrated with Size&Fit, combining visual discovery with smart size and fit recommendations.
- Operates inside your store, with complete brand control, first-party data ownership, and integration with your marketing and analytics stack.
- Available as standalone modules or as a complete AI-powered shopping experience.
Who is Sizebay?
Sizebay is a global leader in fashion tech, specializing in AI-powered solutions for size recommendation, product discovery, and immersive shopping experiences. Trusted by over 1,000 fashion retailers across 60 countries, Sizebay combines deep industry expertise with cutting-edge technology to make online fashion shopping more innovative, personalized, and profitable.
With over a decade of experience, we don’t just build features—we deliver proven results at scale, helping e-commerce thrive with intelligent, customized shopping journeys.
In Summary:
While Google introduces innovation at the top of the funnel, Sizebay delivers immersive, actionable experiences inside your e-commerce platform. With over a decade of experience and a global presence, Sizebay empowers retailers to lead the future of fashion shopping. Fashion Hub isn’t just following the trend — it’s redefining what’s possible in fashion e-commerce today.
