Straight to the point
The experience of shopping for clothes has always been hard to replicate online – feeling fabrics, examining cuts, and, most importantly, trying them on to find the perfect fit, are things you need to do in person.
But shopping online is a much more convenient and comfortable experience than having to go to a brick-and-mortar store!
And thanks to innovations in size recommendation and virtual fitting room technologies, trying on clothes doesn’t have to mean a trip to the mall. These tools and technologies are reshaping how we shop for clothing online.
In this blog, we’ll explore how you can try on clothes online, what virtual fitting rooms and size recommendation tools bring to the table, and why they’re the ultimate game-changers for savvy shoppers.
The Challenge of Online Shopping
Online shopping offers an unbeatable level of convenience.
You can browse hundreds of brands, compare prices, and snag deals without having to leave the comfort of your home. But let’s be real: the biggest downside is the uncertainties that run through your mind:
What size should I order?
Will it fit me right?
Will it look good on me?
Even though most brands offer free shipping, having to return or exchange garments that don’t fit is a hassle – not to mention wasteful. This is where technology steps in to save the day and help you order the right size.
How to Try On Clothes Online
Thanks to advancements in artificial intelligence (AI) and augmented reality (AR), trying on clothes online is easier than ever. Let’s take a look at the different tools making this possible.
1. Virtual Fitting Rooms: The Magic of Augmented Reality
Virtual fitting rooms use AR to let you see how clothes look on your body virtually. These tools use your device’s camera to overlay digital renditions of clothing items onto your live image. Think of it as taking a selfie, except in the selfie, you’re wearing the garment you’re interested in.
Some tools let you input your measurements or use a 3D avatar for a more accurate representation. You can check how a dress falls, whether a jacket will suit your body type, or if those jeans really are your style. Some advanced systems even allow you to see the texture and flow of fabrics.
While these tools are useful to help you get an idea of what garments will look like on your body, they generally don’t give you any insight into what size will fit you best.
Many big brands and online retailers offer virtual try-on options on their websites or apps. Keep an eye out for icons like “Try It On” or “Virtual Fit” while browsing their stores.
2. Size Recommendation Tools: Your Personal Fit Expert
Ever bought something in your usual size, only to find it’s either too tight or too loose? Sizing varies a lot across brands so you can never be too sure what the best size to order is.
Size recommendation tools eliminate this guessing game by analyzing your unique measurements and the brand’s specific sizing. These tools ask for your height, weight, and sometimes additional information like age or body shape and use that information to provide you with a size recommendation.
Some size recommendation tools use statistical models, while others use anthropometric models to make size recommendations. The difference is that statistical models compare your body measurements with purchases from past clients with similar measurements to recommend a size, while anthropometric models will compare your measurements with size charts to make truly personalized recommendations.
Using a size recommendation tool can help you make much more confident purchases. You can shop knowing that your chosen size has been tailored (virtually) just for you. Some tools even give you an idea of how tight and loose different sizes will fit so you can make a personalized decision based on your fit preferences.
Retailers often integrate size recommendation tools directly into their product pages. If you see a “Find My Size” button, don’t skip it! It’s your shortcut to fewer returns and better fits.
3. Using Size Charts
While not a technological tool, size charts are still a great option to determine your size while shopping online. If you’re shopping on an online store that doesn’t provide size recommendation tools, they should still provide size charts.
It’s important to note that there are two main types of size charts you’ll encounter online: body measurement size charts and garment measurement size charts. The names say it all – body measurement size charts list sizes and the corresponding body measurements, while garment measurement size charts give you the measurements of the actual garment.
If you’re using a body measurement size chart, make sure to take accurate body measurements. On the other hand, if the store only offers garment measurements, you can compare the measurements with garments you already have that fit you well.
4. AI-Powered Style Recommendations
Beyond size, AI tools can also help you build an entire look based on your preferences. These tools can look at your past purchases or the items that you’re browsing to make suggestions of other pieces that may suit your style.
Imagine trying on a shirt online and the system suggesting the perfect pair of trousers or accessories to match. It’s like having a personal stylist in your pocket!
Why Use Virtual Fitting Rooms and Size Tools?
If you’re new to the idea of trying on clothes online, you might wonder: Is it worth it? Yes! Here’s why:
1. Save Time and Effort
No more second-guessing your size or waiting for a return to process. These tools streamline your shopping experience, so you can spend less time stressing and more time enjoying your new clothes.
2. Reduce Returns
Returns don’t just take time – they’re also costly for retailers and bad for the planet. Size recommendation tools significantly reduce the chances of ordering something that doesn’t fit, which means you won’t have to waste any time contacting the store for a return.
3. Boost Confidence
Shopping should be fun, not anxiety-inducing. Knowing that your chosen size and style are likely to fit you right makes the whole experience much more enjoyable.
4. Explore Styles Safely
Not sure if a certain cut or color will suit you?
Virtual fitting rooms let you experiment with bold new styles without committing to a purchase. Try on that neon blazer or flowy dress you’ve been eyeing – you might just surprise yourself.
Tips for Making the Most of These Tools
Here are some tips to get the best results while trying on clothes online:
Provide Accurate Measurements:
Use a measuring tape to get your exact bust, waist, and hip measurements. Even better, update them regularly for the most accurate size recommendations.
Consult Additional Information:
Some brands run smaller or larger than standard sizing. Pay attention to the size recommendation tool’s advice and read customer reviews for insights.
Experiment with Styles:
Virtual fitting rooms make it easy to step out of your comfort zone. Try pairing outfits you wouldn’t normally consider to see how they work together.
Be Honest About Your Preferences:
If a tool asks for your style preferences or favorite fits (like skinny jeans versus wide-leg), don’t hold back. The more information you provide, the better the results.
A Better Way to Shop
Trying on clothes online might not fully replace the thrill of hitting the dressing room just yet, but it’s certainly making the process more efficient. With virtual fitting rooms and size recommendation tools, you can shop smarter and make fewer returns and exchanges when you shop online.
So, next time you’re browsing your favorite online store, don’t skip the “Try It On” button or the “Find My Size” feature. They’re there to help provide you with a better experience. The perfect fit is just a click away!
