Vitrine Madri is a family-owned company with more than 20 years of history in the children’s fashion market. For most of its journey, the brand focused on wholesale sales, working closely with sales representatives and retail partners.
With the arrival of the pandemic, the need to reinvent itself became urgent. The opportunity to bring Vitrine Madri into the online world opened a brand-new chapter in its story.
The challenge: selling kids’ fashion online with size confidence
Anyone who shops for children’s clothing knows that kids grow fast and choosing the right size is always a challenge.
During an internal discussion, the idea of adding a virtual fitting room to the e-commerce store came up as a way to give customers more confidence and reduce uncertainty at checkout. Gabriel, who manages the online store, was already familiar with Sizebay and its potential, which made the decision easier.
In the early months of its online operation, Vitrine Madri didn’t face major size-related issues. However, as the business grew and its customer base expanded, it became clear that the lack of standardized sizing and the wide range of size options could lead to insecurity.
Since new customers visit the website daily, and not everyone is familiar with the brand’s fit, an intuitive solution to recommend the correct size became essential.
Even repeat customers continue to use the fitting room, since children grow quickly and sizes can change from one purchase to the next.
Before and after the virtual fitting room
In 2023, before implementing the fitting room, the store lacked clear size charts and detailed guidance for shoppers.
The result was high return and exchange rates, which affected both operations and the customer experience.
After rolling out Sizebay’s virtual fitting room, Vitrine Madri saw a 20% reduction in size-related returns, an impressive achievement in a segment where sizing is such a sensitive issue.
According to Gabriel, the implementation process was smooth and fast, with full support from the Sizebay team. To this day, whenever adjustments or product updates are needed, customer service remains quick and efficient.
In addition to the virtual fitting room, Gabriel also highlighted the positive results of Sizebay’s newly launched size chart feature.
“Since we implemented it in August, we’ve seen excellent results with strong adoption. Many customers prefer checking the garment’s measurements, and Sizebay makes this super intuitive, with clear guides that help them understand each measurement. Plus, for us, it’s very easy to configure and update this information directly in the panel.”
Impacts on the shopping journey
Vitrine Madri’s customers greatly value the tool. Positive reviews show how the virtual fitting room makes shopping easier and builds confidence.
One recent customer review reads:
“Great quality, the app is easy to navigate and helps you choose the size with both the chart and the virtual fitting room. Delivery was super fast. Attention to detail in every step.”
Data analysis showed that customers who use the virtual fitting room convert at twice the rate compared to those who don’t.
The store’s own team also uses the tool to support shoppers directly and to help select items for retail partners, making internal workflows more efficient.
When asked if he would recommend Sizebay to other retailers, Gabriel joked:
“I’d totally recommend it… as long as they’re not competitors. That way it remains our exclusive advantage.”
The virtual fitting room has proven to be a perfect fit for Vitrine Madri’s niche, especially since its sizing runs slightly larger than the market average.
Want to see how the virtual fitting room works for children’s fashion stores? Request a free demo today.
