Size & Fit for Footwear
If The Shoe Fits… You Reduce Returns and Abandoned Carts.
Footwear sizing can be weird. And no one wants to send back shoes after they arrive. Make sure they don’t have to.
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Fewer returns.
More confident steps.
Footwear has one of the highest return rates in fashion e-commerce, and almost all of them are due to fit. Size & Fit for Footwear helps your customers find the right size based on foot shape, brand variation, and fit preference.
Built For Feet, Not Just Sizes

Considers foot length, width, and shape, not just a number on a size chart.
Style-Specific Fit Guidance

Sneakers, boots, sandals… They all fit differently. Our tool adapts.
Fit Preference Personalization

Some want a snug fit. Others like room to breathe. Size & Fit accounts for that, too.
From Guesswork to Perfect Fit
Size & Fit for Footwear recreates the in-store experience online. In just a few clicks, shoppers get personalized size recommendations that consider their favorite brands, most-worn shoe types, foot shape, and fit preferences.
How it works:

1
Users select a brand of footwear they usually wear;

2
Users enter the type of footwear they wear most frequently (sneakers, sandals, boots etc);

3
Users pick their foot shape (narrow, regular, wide);

4
Users enter their usual footwear size;

5
Size & Fit provides a precise size recommendation.
The entire process only takes a couple of minutes. Once users have inputted their information, Size & Fit’s algorithms cross reference it with product measurements to give them an ideal size recommendation. It also provides information about how loose or tight bigger and smaller sizes will fit.
Better Fit =
Fewer Returns + More Sales
Increased Confidence

Being able to preview the ideal size as well as tighter/looser sizes makes shopping easy.
Reduced Return Rates

Footwear stores have seen return rates drop by as much as 68% for purchases made with Size & Fit.
Higher Conversions

Sizing is the biggest barrier to footwear purchases. Users that use Size & Fit convert up to 4x more.
Provide the most advanced size advisor for footwear.
Schedule a Demo

Built to Handle
Footwear’s Sizing Complexity
Size & Fit for Footwear overcomes all the challenges of buying footwear online.

Multi-Brand Compatibility
Accounts for sizing inconsistencies across brands, regions, and styles.
Virtual Size Comparison
Let customers “try on” other sizes to understand how tight or loose each one will feel.
Smart Data Insights
Track how users interact with sizing recommendations to identify pain points and optimize inventory.
Support Fit Confidence Across the Shopping Journey
Track how users interact with sizing recommendations to identify pain points and optimize inventory.


During Size Selection
Informed suggestions based on personal data and preferences.

Post-Purchase Optimization
Feedback data improves future recommendations and sizing accuracy.

Sustainability Touchpoints
Reinforce your brand’s commitment to reducing waste and returns.

A Smarter Way to Shop for Shoes
Implementing Size & Fit for Footwear gives your store a powerful competitive edge.

Integrates effortlessly with your e-commerce platform
Fully compatible with Sizebay’s other AI-powered tools
Increases conversions, decreases returns, and builds customer loyalty
