Cirkel Supply was born with a clear purpose: to transform the way ski tourists consume winter outerwear. The Swiss brand specializes in premium ski apparel rentals, offering a circular alternative to traditional purchasing. Instead of buying pieces they’d only wear for a single week each year, customers can choose their favorite outfit online and have it delivered in advance straight to their hotel.
At the end of their trip, customers leave their rented apparel with the hotel and Cirkel Supply takes care of the rest. The model is simple, practical, and sustainable, and has quickly won over travelers. Since its launch, the company has maintained an average 5-star rating on Google, with customers consistently praising the convenience of the experience.
For international tourists arriving in the Swiss Alps eager to start skiing, sizing is critical. Many skiers show up ready to change and hit the slopes. In this scenario, there’s no time for exchanges: garments need to fit right the first time.
Uncertainty around sizing created two major challenges for Cirkel Supply:
- Risk of frustration: If apparel didn’t fit, it could jeopardize customers’ entire trip, and skiing isn’t a cheap getaway.
- Impact on sales: Customers unsure about sizing often abandoned their orders, especially as short ski getaways became more common.
Even though Cirkel Supply provided personalized, efficient support, the approach wasn’t scalable. Many customers reached out with sizing questions before placing an order, which consumed valuable team time and resources.
Enter Sizebay
In November 2024, Cirkel Supply adopted Sizebay’s virtual fitting room to address their sizing challenges. The appeal was its simplicity: while very few people know how to measure their waist or hips correctly, almost everyone can provide their height, weight, age, and body type.
The simplicity made for an intuitive, reliable, and frictionless experience. Customers who want to enter additional body measurements still can, but it’s optional rather than required.
During implementation, Sizebay’s team offered close, responsive support. When it became clear that certain products required unique sizing charts due to fit variations, the team quickly adapted the solution to ensure accuracy across the board.
The Results
The implementation of Sizebay’s virtual fitting room delivered clear wins:
- Higher conversion: Customers gained confidence to rent without worrying about size.
- Positive feedback: Reviews now highlight the accuracy of the size chart. “The measurements matched perfectly with the chart,” is just one of many comments.
- More efficient support: Questions about sizing dropped significantly, freeing the team to focus on strategic tasks without sacrificing service quality.
Today, Cirkel Supply continues to strengthen its reputation for delivering a premium experience, backed by consistently glowing 5-star reviews.
What Cirkel Supply Has to Say
For Cirkel Supply, Sizebay’s virtual fitting room has been a decisive advantage:
- “Getting size right was non-negotiable, and Sizebay solved it with simplicity and precision.”
- “The team was brilliant during implementation, adjusting quickly to our needs.”
By partnering with Sizebay, Cirkel Supply has been able to stay focused on what matters most: giving ski tourists an impeccable, worry-free experience.
When asked whether they would recommend Sizebay, their answer is clear:
If you take the e-commerce customer experience seriously, a sizing solution is essential. Sizebay not only delivers efficiency but also proves to be a proactive, reliable partner.
