Osklen is a Brazilian brand that expresses a genuine lifestyle defined by the balance of urban life integrated into nature in which organic and technological, local and global, luxurious and simplistic compliment each other. Design, art and sustainability make up our universe, which represents the vision of “new luxury” – combining design products with impeccable quality and aesthetics in line with sustainable socio-environmental practices.
Moving towards this goal, Osklen began offering the virtual fitting room, Sizefit, on its e-commerce and, after the implementation, registered the growth of 18.9% of the average sale ticket and an increase of 27.4% in the number of items per check out. In addition, for three consecutive months, the store did not have returns on requests that went through the virtual fitting room.
These and other positive metrics from Osklen confirm the importance of providing accurate and assertive product information to customers via e-commerce, going beyond the piece description and measurements chart, and minimizing purchase-time concerns.
Virtual Fitting Room on e-commerce
Osklen e-commerce already uses version 4.0 of the Size & Fit, which displays the recommendation on the page, and 13% of product pages have been viewed with size recommendation.
SUCCESS CASE
Challenge
Like all fashion e-commerce sites, Osklen faces the challenge of reducing cart abandonment rates and exchanges due to sizing.
Solution
Sizebay implemented the Virtual Fitting Room, Sizefit, which recommends the ideal size for the customers according to their measurements. In addition to accurately calculating their ideal size, the fitting room allows the customer to check all the sizes, whether he prefers a tighter or looser fit, allowing the buyer to choose freely.
Results
Osklen reported a 19% increase in the average sale ticket and a 27% increase in the number of items per order that used the virtual fitting room. This represented a 2% increase in revenue during the period evaluated, moreover, for three consecutive months, the store did not have returns that passed through the virtual fitting rooms. The brand was able to prove the benefits of the Sizefit solution in the first few months.
“The virtual fitting room helps men and women to buy their clothes more assertively online, improving the customer’s buying experience, and it helps us to reduce return rates. We are really enjoying this product!”
Alicia Haydée Billberg – Osklen E-commerce Manager
