Straight to the point
Running an online store is not easy. You’re juggling marketing, shipping, support, inventory, product pages… and probably still trying to find time to post on social. You need powerful tools behind the scenes to operate smoothly and scale effectively while meeting increasing customer expectations.
Apps for e-commerce are your store’s best friend for that!
The right tools can save you hours, help you sell more, and make your customers happier. But there are thousands of e-commerce apps out there. How can you determine which ones are actually worth your time (and money)?
We’ve pulled together a list of the top apps that real online stores use to grow. These apps can help you no matter what stage you’re in, whether you’re just starting out or scaling fast. There are marketing and sales apps to help you sell more. Apps to manage inventory behind the scenes. Data analytics apps to help you make more informed decisions. We’ve got it all!
Why Apps Matter (A Lot) in E-Commerce
Apps for e-commerce are like the secret sauce of online sales. They help you:
- Turn browsers into buyers
- Recover lost sales
- Personalize your store’s shopping experience
- Automate boring stuff like tracking numbers and follow-up emails
- Make sense of your data
- Keep things from falling through the cracks
And fortunately for you, most of them plug right into your store. No need for coding or hiring a developer.
Marketing & Sales Apps That Help You Sell More
Let’s start with what everyone wants: more sales!
Klaviyo: Email + SMS That Actually Converts
Klaviyo makes it easy to send the right message to your shoppers at the right time. You can set up flows for welcome emails, abandoned carts, post-purchase check-ins – whatever makes sense for your audience.
If you use Shopify, Klaviyo is great because it has native, real-time integration. Not only that, but there are also 70+ e-commerce email templates to choose from. Many stores that use Klaviyo report that 20 to 30% of their revenue comes from email marketing. If you’re not already using email marketing or you’re stuck with something that feels clunky, start here.
Privy: Popups That Don’t Feel Annoying
Privy helps you capture emails and offer discounts without feeling spammy. You can create exit-intent popups, spin-to-win games, and even cart savers.It’s great for growing your list and turning more visitors into customers. It also has email and SMS marketing.
Yotpo: Get Reviews That Sell for You
Yotpo helps you turn happy customers into your best marketing tool. Real reviews build trust, and Yotpo makes it super simple to collect and display them. Add product reviews, star ratings, and even customer photos right on your product pages.
ReferralCandy: Word of Mouth on Autopilot
Happy customers want to share your brand. ReferralCandy gives them a reason to do it. Set up a referral program with rewards, track it automatically, and grow through your existing fans. Perfect for stores with a loyal following or a standout product that people already love talking about.
Apps That Keep Customers Happy
Customer experience doesn’t stop at checkout. These apps help you stay on top of questions and keep support running smoothly.
Gorgias: Customer Support Without the Headaches
Trusted by big brands, Gorgias is an AI agent and help desk. The AI agent can resolve 60% of customer questions and can increase conversions by 2.5% with tailored recommendations.The helpdesk brings all your customer support channels into one dashboard. That means emails, live chat, Instagram DMs, even order details, all in one place.
Tidio: Live Chat + Chatbots
Tidio lets you talk to customers in real time, and also lets a bot take over when you’re off the clock. Set up automated answers for common questions, offer help during checkout, and guide people to the right product. It’s a great combo of personal touch and smart automation.
Apps That Make Operations Easier
Managing orders, inventory, and shipping is definitely not the fun part of running an online store. But it’s critical. These tools make it way less stressful.
ShipStation: Shipping, Simplified
ShipStation helps you organize all your shipping carriers, print labels in bulk, and automatically send tracking info to customers. You can even compare shipping rates to save money on every order. If you’re shipping more than a few packages a week, ShipStation will save your sanity.
AfterShip: Branded Tracking That Builds Trust
Instead of sending customers to a carrier’s tracking page, AfterShip gives you a branded tracking experience and automatic updates. It looks better, and it reduces “Where’s my order?” emails.
Cin7 Core: Inventory That Keeps Up
If you’re growing fast or selling on multiple channels, you need inventory that doesn’t drop the ball. Cin7 Core helps you manage stock, orders, and fulfillment in one place, whether you’re on Shopify, Amazon, or both.
Conversion Apps That Make Your Store Look & Work Better
A smooth, beautiful shopping experience keeps customers around longer. Most importantly, it gets them to your checkout page.
ReConvert: Turn Thank You Pages Into Sales
Instead of a boring confirmation message, ReConvert lets you add upsells, personalized product recommendations, and even birthday collection forms to your thank-you page. It’s a super simple way to increase average order value without extra traffic.
PageFly / Shogun: Customize Without Code
Want to build better landing pages, tweak your product layout, or launch a custom homepage? These drag-and-drop builders let you do it without waiting on a developer. Perfect for seasonal promotions, A/B testing, or just getting your brand to look the way you want.
Lucky Orange / Hotjar – See What Shoppers Are Doing
Want to know why people are bouncing from your product page? These tools show you heatmaps, scroll behavior, and session recordings. You can then use those insights to fix problem spots and improve conversion.
Gather Insights With Analytics Apps
More data = better decisions. These tools help you understand what’s working, what’s not, and where to focus your efforts.
Google Analytics (GA4):The Basics (and Beyond)
Still the gold standard for tracking how people find and interact with your store. With GA4, you can get deeper insights across devices, events, and conversions. Set it up with Google Tag Manager for even more control.
Lifetimely: Know Your Numbers
Lifetimely shows you lifetime value (LTV), profitability by channel, and payback periods – all in plain English. If you want to stop guessing and start growing profitably, this is your app.
Triple Whale: For the Data-Lovers
This one’s ideal for stores spending on paid ads. Triple Whale brings together profit tracking, attribution, and campaign insights in a single dashboard. Especially helpful post-iOS14 when tracking got trickier.
Apparel-Specific E-commerce Apps
Selling clothing online comes with its own challenges for retailers that require fashion-specific solutions. If you run an online clothing store, these apps will help you provide a better shopping experience:
Size & Fit: The Leading Size Recommendation Tool
Getting sizing right when shopping online is hard. Size & Fit easily integrates with e-commerce platforms and helps shoppers pick out the right size by simply inputting their height, weight, and age.
Fashion Image Search: Image-Fueled Product Discovery
Fashion is visual. Sometimes shoppers don’t know how to describe what they’re looking for, but they have an image they grabbed off of Pinterest or Instagram. Fashion Image Search lets them upload images to find similar products in your catalog.
Fashion Hint: Personalized Product Recommendations
A personalized style assistant for your store. Fashion Hint analyzes what each shopper is browsing and instantly suggests similar or complementary items. It’s an easy way to increase engagement and cross-selling.
Fashion Looks: Style Inspo That Drives Up AOV
Fashion Looks lets shoppers combine products from your catalog into complete, shoppable looks. Customers can see how pieces go together and add the whole outfit to their cart in a few clicks.
Related: Virtual Fitting Rooms and Size Recommendations
Choosing the Right Apps For Your Store
We know that choosing apps for e-commerce can be overwhelming. With so many options to address so many different aspects of e-commerce, deciding on the right apps to integrate seems like an impossible task. So here are some things to keep in mind when choosing which apps make the most sense for your store:
- Start with your pain points: What’s costing you time, money, or sanity? Solve that first.
- Check integration: Make sure the app plays nicely with your platform and other tools.
- Confirm your budget: Decide which apps fit your budget and which offer the best return on investment.
- Watch your speed: Too many apps can slow your store down. Prioritize quality over quantity.
- Track the impact: Know your before-and-after numbers so you can see what’s really working.
The Right Apps Make All the Difference
You don’t need every app. But the right few? Total game-changer.
They help you sell smarter, ship faster, support better, and scale without burning out.
Because at the end of the day, your store should work as hard as you do, and the right tools help make that happen.
If you’re looking for more ways to manage your e-commerce store more effectively, check out our article on 9 KPIs you should be tracking.
