Straight to the point
Learn how Sachin & Babi increased their Conversion Rate with Sizebay’s Size and Fit Advisor.
Life is all about celebrations, whether big and extravagant or small and special, Sachin & Babi have captured it all. They are committed to creating the ideal outfit for you to express how you feel for every type of occasion.
In order to make this attainable, Sachin & Babi develops collections that blend traditional Indian embroidery techniques and modern fashion sensibilities to deliver pieces of tremendous value for all types of important moments.
The initiative came to life when Sachin and Babi started off by building a design and embroidery brand, working for big names such as: Oscar de la Renta, Carolina Herrera, Jean-Paul Gaultier and Manolo Blahnik.
Driven by a desire to innovate with incredible craftsmanship and to connect with customers, the duo launched their own brand from a family-owned factory in Mumbai, which handles production from start to finish. The result is: ready-to-wear clothes with exclusive quality and refinement.
MAIN CHALLENGES EXPERIENCED BY SACHIN & BABI
CONCERNS ABOUT DELIVERING THE BEST EXPERIENCE
A good relationship between the customer and the company, in the most personalized way possible, is what all fashion eCommerce have been looking for, and this scenario is no different for Sachin & Babi.
One of the brand’s main concerns is to offer customers pieces that are artistically designed to dress people for their most important moments. In order to be able to deliver the best experience, it is extremely important to think of ways to provide more security when buying and to ensure that frustrations do not occur throughout the process.
CLOTHING CHARACTERISTICS
Like many fashion eCommerce, the brand was experiencing a conversion challenge. There were customers finding the site, browsing the products, but the conversion rate was something that the brand considered an opportunity for improvement.
Since their products are pieces with more refined features and require specific measures to have a good fit, different consumers felt more insecure when it came time to choosing the ideal size.
The brand was concerned with the doubts the customers had and they were thinking about improving the shopping experience, which is why the brand began looking for size recommendation tools, and ultimately found Sizebay.
At the beginning of the partnership, both teams had numerous meetings to ensure Sizebay understood Sachin & Babi’s priorities and expectations. That is how it became possible to identify the initial deliverables that would generate the most value for Sachin & Babi.
SACHIN & BABI’S VIRTUAL FITTING ROOM: A SOLUTION TO THE BRAND’S CHALLENGES
To bring greater confidence to consumers, Sachin & Babi implemented Sizebay’s Size & Fit Advisor.
The tool generates size recommendations following anthropometric principles that estimate the body measurements of each person and suggests an ideal size after referencing the estimated body information and the measurement tables provided by the brand.
This recommendation approach is fully personalized, and allows the brand to offer a unique shopping experience to its customers, with the possibility to try different sizes available and understand the fit of each piece on their bodies.
To understand more about our recommendation model, read this article about the Size & Fit Advisor.
The tool was implemented in Sachin & Babi’s eCommerce in August 2021, which enabled one of the brand’s main goals to be achieved: for the shopping experience being offered to generate greater trust, and this allowed for doubts about size to be eliminated.
This improvement in sense of security has generated significant gains for the brand. You can find the performance results for Sachin & Babi’s Size & Fit Advisor experience down below.
SACHIN & BABI’S RESULTS WITH SIZEBAY’S VIRTUAL FITTING ROOM
Sachin & Babi recorded a Conversion Rate growth 10.9 times higher than when it did not have the tool in their eCommerce.
This represented a total revenue for the brand of 19.7%, with the Size Advisor taking 18.7% of orders placed from January 2022 to August 2022.
The brand can experience the benefits of offering a shopping experience that thinks of all the details so that doubts don’t get in the way of purchases.
FEEDBACK
“Your team was extremely attentive and helpful. Any modifications we suggested to more acutely serve our audience were addressed.”
Amy E. Riordan – SVP, Ecommerce, Marketing and Global Sales at Sachin&Babi.
Do you want to know more details about how the Virtual Fitting Room works or its price? Schedule a demo, with no strings attached!
