A multi-brand online fashion store is a true haven for shoppers looking for variety and convenience when buying clothing, shoes, and accessories. By offering products from different brands in one place, these platforms offer a mix of styles, a range of price points, and the latest trends—all without the hassle of browsing multiple websites.
Advantages of a Multi-Brand Online Fashion Store
The biggest advantage of this e-commerce model is its vast selection of products. With so many options, customers can explore new brands and discover unique pieces they might not easily find elsewhere. Plus, multi-brand stores often feature smaller or independent labels, giving shoppers even more choices when looking for something special.
Another major perk is convenience. Instead of visiting multiple websites, comparing prices, and checking different shipping policies, shoppers can find everything in one place with a simplified shopping experience and, often, exclusive deals on payments and shipping.
The Challenges of the Multi-Brand Model
Running a multi-brand online store isn’t as simple as it seems. Managing inventory and integrating with multiple suppliers requires strict oversight to prevent issues like stock shortages or shipping delays.
Another challenge is maintaining high-quality curation. Since different brands have varying production standards, it’s essential to uphold a strong selection process so customers can trust the platform.
Logistics is also a critical factor. Working with multiple suppliers can make the shipping process more complex, and any misstep in this area can negatively impact the customer experience.
How to Solve Sizing Uncertainties
One of the most common challenges for multi-brand stores is the lack of a standardized sizing system. Brands all have their own sizing, which can lead to confusion and dissatisfaction among customers. A study by McKinsey & Company found that 70% of online shoppers consider inconsistent sizing one of the biggest hurdles when buying clothing online.
Additionally, a study by Statista found that around 38% of online returns are due to sizing issues.
To minimize this problem, several strategies can be implemented:
- Detailed Size Charts: Provide precise measurements for bust/chest, waist, length, and other relevant details for each item you sell.
- Size Comparisons: Offer information that allows customers to compare different fits across brands.
- Personalized Filters: Enable shoppers to filter products based on their specific measurements.
- Flexible return and exchange policies: Make the exchange process easier for customers who encounter sizing issues.
The Ideal Solution: A Virtual Fitting Room
While size guides and comparison tools help, the best way to eliminate sizing uncertainty is a virtual fitting room. This technology allows customers to see how clothes will fit their body, considering their unique measurements and shape.
Unlike traditional size charts, which can vary widely between brands, a virtual fitting room offers a personalized, interactive experience. It significantly reduces the chances of choosing the wrong size, leading to fewer returns and a smoother shopping experience.
Implementing a Virtual Fitting Room in a Multi-Brand Store
Setting up a virtual fitting room in a multi-brand store involves several steps to ensure accurate and effective size recommendations.
- Brand data collection: The Sizebay patternmaking team checks its database for brands that already have body measurement charts available. If a brand’s data isn’t readily accessible, the team retrieves it directly from the brand’s website.
- Size chart analysis: Once collected, the data is reviewed to determine whether the charts reflect body measurements or only garment dimensions.
- System integration: Sizebay fine tunes its technology to account for size variations, fit differences, and fabric characteristics, ensuring the most precise recommendations possible.
- Testing and optimization: Before the official launch, the tool undergoes rigorous testing to assess recommendation accuracy and user experience.
- Continuous monitoring: After implementation, the platform is regularly updated based on customer feedback and brand measurement chart revisions.
With this approach, Sizebay provides a reliable solution that reduces sizing uncertainty, enhances the shopping experience, and lowers return rates—making fashion e-commerce more efficient and enjoyable for both retailers and customers.
