The results of one’s practice in physical activities is a great reflection of the quality of the athlete’s materials and equipment. After all, they support and facilitate movements.
With that in mind, Noname is a Scandinavian company specialized in tailored clothing to meet their customer’s needs when it comes to training and competition.
Their products are designed and created to adapt as best as possible to the needs of the type of training and the person’s body, in doing so they are able to contribute and provide a greater performance for athletes.
In actuality it is the athletes who help support the engineers and designers in the development of products for different sports, which helps ensure the best quality for each need.
Noname’s main challenges
The market for suppliers of sporting goods is very competitive. In addition, more and more brands are looking to continuously improve their services to generate better results in the long term for their customers.
This is also Noname’s main focus, which, upon encountering some eCommerce challenges, sought Sizebay’s partnership to help. To know more about the brand’s scenario keep reading down below!
Concerns about delivering the best experience
With an increasingly growing market, the best way to stand out is to develop a shopping experience that meets the needs and expectations of the public.
We have previously shown how we can optimize the customer experience by looking at the main points of friction in the purchase journey, and that was precisely the path taken by Noname.
As a brand that seeks to help its customers solve their main challenges, helping them overcome the insecurity generated in choosing the ideal size has become increasingly strategic.
Especially considering that, if the choice of sizes is not made assertively it can result in harming the customer experience. This then affects the reverse logistics that could have been avoided and it allows for an increase in the carbon footprint of the purchase. We know that sustainability is an increasing concern and it is also something that the brand targets which was another reason why our tool was seeked.
Better product presentation
Selling in a fashion eCommerce can be a challenge, after all there are many details that need to be aligned and the main challenge is how to offer customers an experience that resembles shopping in a physical store.
The difficulties in an eCommerce of sporting goods can be multiplied due to the type of products they sell. The modeling of sports products is a challenge for the market, especially when we consider the types of fabrics and the variety of purposes of many pieces.
Therefore, in order to achieve a better shopping experience for customers, Noname analyzed all points of the digital channels that needed improvement, and realized that customers had difficulty understanding the ideal fit of clothes for their body measurements.
This is not an isolated challenge for the brand, in 2021 in the USA alone, it was possible to notice that 70% of product returns were motivated by problems related to the size and fit of the products.
To solve this problem, which undermines consumers’ trust in the brand, Sizebay’s size recommendation tool was studied as a solution to improve the brand’s online shopping experience.
Would you like to know how size doubts impact the shopping experience? Click here and read the article.
Noname’s Virtual Fitting Room: a solution to the brand’s challenges
For the Sizebay team, Noname is the true representation of work that was carried out in a true partnership. From the beginning, alignment meetings were held about the brand’s expectations regarding the tool, which included product integration down to the best positioning of Sizebay.
Therefore, the first months of partnership were full of testing and validation processes of the ideal size recommendation to ensure that the recommendation was made in the best possible way. In addition, we carried out a process that went beyond putting the tool into operation on their website, but we were also able to include it on the website for the catalog and for the customized products of the store.
At the end of aligning all the details, it was possible to see Sizebay’s Virtual Fitting Room implemented in their eCommerce and analyze the difference that the tool generated in the results presented by the brand.
Noname results with Sizebay’s Virtual Fitting Room
With the Virtual Fitting Room present in Noname’s eCommerce, the brand noticed a significant increase in the conversion rate of purchases that went through the tool. Compared with the results achieved by the brand before the implementation of our tool, they have now reached a Conversion rate that is 8.1 times higher.
Another metric that was highly relevant was the Participation Rate in orders for the brand’s products, which reached 30.8% and aided in the total revenue by 31.8%. This goes to show that customers feel more confident with the use of a recommendation tool that assists the shopper in choosing the correct size.
Do you want to know more details about how the Virtual Fitting Room works or about the price? Schedule a demo with our team!
