Straight to the point
If you’ve ever bought clothes or shoes online, you’ve probably already asked yourself, “Will this size fit me?” This is one of the biggest challenges in fashion e-commerce, and that’s exactly what Sizebay solves.
Sizebay is a fashion tech company specializing in offering tech solutions for the online fashion sector. Its main product is an intelligent virtual fitting room, Size & Fit, which helps consumers find their perfect size for clothing and shoes before purchasing. With just three pieces of information—weight, height, and age—Size & Fit eliminates all uncertainties about size.
Using advanced algorithms and data analysis, Sizebay compares user measurements with information from partner brands’ size charts to provide a personalized recommendation. This significantly reduces return rates due to incorrect sizing and improves consumers’ shopping experience. Sizebay currently has more than 1,000 customers in over 60 countries that integrate Size & Fit for a more complete experience on their e-commerce sites.
How does Sizebay’s virtual fitting room work?
Size & Fit uses inputted user body data such as weight, height, and age, and then asks users to validate the generated distribution of body mass, to guide the best fit of any given piece. Then, anthropometric algorithms are applied to this data to estimate up to 9 body measurements with great precision.
With the estimated body data and information from size charts, the size recommendation algorithm cross-references both inputs to create size suggestions specific to each user’s body measurements.
Furthermore, in specific categories such as lingerie, Sizebay is the only solution on the market that makes size recommendations based on individual bust and underbust measurements, ensuring maximum accuracy with minimum user effort. This technology has been adopted globally by brands such as Renner and Intimissimi, from the Calzedonia group, after comparative tests with other solutions.
In practical terms, there are two steps involved in providing size recommendations:
- Input basic information: Users provide their height, weight, age, and fit preferences.
- Data analysis: The system compares this data with a database of information from different brands and models.
And that’s it: size recommendation provided! The virtual fitting room suggests the best size based on the user’s preferences and measurements.
Benefits for Consumers and Retailers
Sizebay benefits both consumers and retailers. For consumers, the shopping experience becomes more assertive and convenient. Frustration due to purchasing the wrong size is avoided. For e-commerce stores, Sizebay’s technology helps reduce returns, increase customer satisfaction, and improve conversion rates.
With a mobile-first, consumer-centric interface, the user experience is designed with simplicity and fluidity in mind. This helps increase engagement and reduce confusion at the time of purchase, especially relevant when we know that more than 30% of cart abandonments in fashion are linked to size uncertainty.
Brands that use Size & Fit have a conversion rate between 50 and 150% higher in sessions that use the tool.
Benefits of Sizebay’s virtual fitting room
In general, store owners point to six main benefits of integrating Sizebay’s virtual fitting room in their online stores:
- Increased customer confidence: Reduced insecurity when choosing a size.
- Fewer returns: With the right size recommendation, selection errors decrease.
- Better shopping experience: The process is simpler and faster.
- More sales: Confidence leads to more frequent and larger purchases.
- Real-time monitoring: Size & Fit lets you monitor customer performance and behavior.
- Customization: Ability to register specific measurements per item or collection.
What types of virtual fitting rooms does Sizebay offer?
Sizebay has a size recommendation tool based on anthropometry and caters to clothing (women’s, men’s, children’s, plus size, beachwear, and lingerie) and footwear (women’s, men’s, children’s).
Which e-commerce platforms does it integrate with?
Sizebay is integrated with all major platforms on the market, including proprietary platforms. These include Vtex, Nuvemshop, Shopify, Magento, Salesforce, Tray, Loja Integrada, Woocommerce, and many more. Check the list of partners on our website or chat with our team to learn more.
Does Sizebay have other solutions?
Yes, Sizebay has launched new solutions for fashion e-commerce stores that include image search, a product recommendation engine based on similar and complementary items, and a tool for creating full looks. These solutions are part of the Fashion Hub suite, with technologies developed with artificial intelligence and focused on promoting greater hyper-personalization to boost online retail sales.
Sizebay is an essential solution for online fashion retail, bringing together technology and precision to overcome one of the biggest challenges in the sector. By using an intelligent virtual fitting room, both consumers and retailers benefit.
The solution is highly customizable and can be adapted to any store’s branding, structure, and commercial strategy. Through SizeLabs, retailers can also develop exclusive features in partnership with the Sizebay team to create unique experiences for their shoppers.
If you have a fashion e-commerce store and haven’t heard of Sizebay yet, take a moment to explore Size & Fit and how it can transform your customers’ experience!
