Straight to the point
After Christmas, Mother’s Day tends to be a favorite date among retailers. Seasonal changes and holidays present many opportunities for e-commerce businesses, but if you’re unprepared and don’t develop strategies to attract customers, you may lose ground to the competition. With that in mind, Sizebay has put together some tips to help you achieve great results on one of the most special dates of the year for both customers and businesses.
1. Plan Your Campaign to sell more on mother’s day
Start by defining your goals for your campaign and which products will be highlighted. Consider creating promotional kits to increase the average ticket or apply strategic discounts. A good idea is to offer free shipping or express delivery, which can be a big differentiator, especially for shoppers who leave their gift purchasing until the last minute.
Create a calendar of marketing promotions and define when they’ll run. Don’t forget to update the look of your website with a Mother’s Day theme: create personalized banners, review digital showcases, and highlight products that make great gifts for moms.
2. Tailor Your Store’s Messaging
Even though Mother’s Day is all about moms, your target audience for campaigns is actually the people buying the gifts: children, grandchildren, spouses, and friends. So your messaging should speak directly to them.
Tap into emotional triggers like love, gratitude, and shared memories to build a deeper connection with shoppers. This approach should guide everything from your copy and visuals to your videos and other campaign content.
3. Get Your Online Store Ready for the Rush
Make sure your site is prepped to handle a spike in traffic. That means everything from boosting server capacity to optimizing performance for fast load times and a smooth, mobile-friendly experience.
It’s also a good time to double-check your checkout process. Remove any roadblocks that could get in the way of a hassle-free purchase experience — every click should feel easy.
4. Invest in User-Focused Technology
A great shopping experience can make all the difference. Tools like Sizebay’s virtual fitting room and size charts help shoppers find their perfect fit, boosting their confidence to buy. And when you reduce returns and exchanges, your store becomes more efficient — and saves money.
Other tech solutions can also elevate the customer journey: quick-response chatbots, personalized product recommendations, full-look virtual try-ons, and more. Every feature that makes for a better experience adds value.
5. Offer Exclusive Perks
In a crowded market, discounts are always a strong selling point, especially during times of economic uncertainty. Do what you can to offer special deals, like promotional discounts or free shipping. Another effective strategy? Free gifts. It’s a great way to add value without cutting into your margins too much, simply set a minimum purchase amount to qualify.
Here are a few gift ideas that can help seal the deal:
- Exclusive gifts with purchases over a certain amount
- Discount codes for future orders (great for building loyalty)
- Gift-ready packaging to make presents feel extra special
If possible, the option to add a personalized note is a small touch that leaves a big impression
6. Don’t Forget the Post-Purchase Experience
What happens after the sale matters just as much as what comes before. Send a thank-you email, ask for feedback, and consider offering a discount code for future purchases.
These small gestures go a long way in building brand loyalty and boosting the chances of repeat business.
Bonus Tip: Use Social Media to Spark Engagement
Social media networks are your best friend for Mother’s Day. Count on:
- Emotional content: Share videos or carousel posts featuring real moms, heartfelt stories, testimonials, or thank-you campaigns.
- Engagement campaigns: Run polls, start hashtag challenges, host giveaways, or team up with influencers for creative collabs.
- Social commerce: Use Instagram and Facebook’s built-in shopping tools to make it easy for followers to buy directly from your posts.
And of course, run segmented ads to reach shoppers looking for the perfect gift.
These tips were designed with Mother’s Day in mind, but they work just as well for other seasonal campaigns throughout the year.
Pick a few ideas your store hasn’t tried, put them into action, and happy selling!
