Straight to the point
Especially at this moment, we are living in a time when the customer experience when buying online should be as good as in person. The need for customization exists and must be in every retailer’s mind. Sizebay cares about and acts on the main demands of its customers and provides the tools to make this online shopping revolution possible. We personalize the customer experience and eliminate doubts about sizes so they can find and buy clothes and shoes according to their profile and preferences.
Have you ever imagined a store where all the clothes are made for your size? Where are all the seller’s recommendations that are perfect for your body type and that you feel comfortable and identified with that store? Sizebay emerged to solve this problem and make this reality possible. Today, 56% of consumers are uncomfortable with an online purchase because they do not see and cannot try the product before buying. 37% give up on completing the order because of doubts about the fit of the item or because they are unaware of their own body measures.
Sizebay is a virtual fitting room made especially to meet the concerns of customers and e-commerce managers. The fitting rom gives security to the customer’s online purchase and helps with the manager’s biggest concerns, such as sales, cart abandonment, exchanges and returns rates.
We have been part of Vila Romana since October 2019, and we have contributed and presented excellent results in the e-commerce conversion rate.
Vila Romana is a clothing brand for men, with a wide variety, from casual to formal, offering quality clothing with a good cost. Its own tailoring and the possibility of making personalized adjustments guarantee a differential in the service and product. Founded in 1953, Vila Romana has left its mark on the market with sophistication and quality, in addition to contributing with tips and advice, guiding its customers.
Challenge
Like most fashion e-commerce companies, Vila Romana was in a very common situation among e-commerce companies: interest in the website and products from the client but unsatisfactory final results. For this reason, Vila Romana, concerned with meeting the needs of its customers and thinking about improving their shopping experience, incorporated Sizebay’s tools and became a successful partner.
Solution
Vila Romana implemented our virtual fitting room, our core tool that allows customers to input their measurements and receive recommendations on which size will suit them better. In addition, it suggests similar products (if they are out of stock in the appropriate size) or encourages purchasing complementary products within the virtual fitting room. To test this tool, you can find more information on our website.
Results
Vila Romana reached a 1.15% increase in revenue. The conversion rate comparing customers who used the virtual fitting room with those who did not, had a total increase of 2.80 times. All of this was only possible due to the store’s concern with personalizing the customer experience, and understanding that this was the solution.
See some more success rates below:
General Numbers
We see how, with little time, the general numbers of the store had a great impact and growth. But it’s not just about numbers. It’s about customers who had a safer experience in their online shopping, customers who had the opportunity to be more secure about what they were buying, and customer loyalty.
Feedback
“Working with Sizebay is easy and agile, and they have first-class support. Early on, it had already brought us expressive results. Besides improving our conversion rate, we achieved our goals, which gave the customer security and assertiveness to buy. We also reduced our exchanges due to size problems. Indeed, a fundamental tool for fashion “.
Juliane Brizida – E-commerce Manager at Vila Romana
