Lojas Renner, the largest fashion retailer in Brazil, continues to expand its digital strategy with a strong focus on convenience and personalization. One of its most impactful initiatives is the implementation of the Sizebay Virtual Fitting Room. This technology helps customers choose the right size for their clothes, reducing uncertainty and increasing confidence at checkout.
In 2018, Renner recorded e-commerce growth four times higher than the market average, reaching a net revenue of R$ 274.7 million. This performance is directly linked to the company’s digital transformation, which includes logistics automation, seamless integration between online and physical stores, and, more recently, the adoption of innovative size and fit solutions.
How does Renner’s Virtual Fitting Room work?
Used by Renner since 2023, the virtual fitting room is displayed on product pages and is simple and quick to use. To activate it, customers click the “Virtual Fitting Room” button and enter basic information such as height, weight, and age.
The solution then cross-references this data with Renner’s size charts and recommends the most suitable size for each shopper’s profile. It also takes into account the customer’s preferred fit, whether they like clothes more tailored or looser.
This tool eliminates one of the biggest barriers to online fashion shopping: not knowing the right size. With it, Renner is able to:
• Reduce return and exchange rates
• Increase conversion rates
• Improve the customer experience, making shoppers feel more confident to buy
Want to learn more about how this technology works? Check out our full content on the Sizebay Virtual Fitting Room.
Renner, omnichannel strategy, and innovation in fashion retail
Renner is currently present across all regions of Brazil and, since 2017, in Uruguay as well. Adding the group’s other brands — Youcom (youth fashion) and Camicado (home and decor) — there are already more than 500 stores in operation.
Around 20% of physical stores are already integrated with e-commerce, allowing customers to buy online and pick up in-store. This strategy, combined with the use of the virtual fitting room, reinforces Renner’s vision of merging digital convenience with the personalized service that has long been a hallmark of its stores.
The partnership between Renner and Sizebay highlights how major retailers are preparing for the future of fashion e-commerce. Investment in personalized digital solutions is a direct response to new consumer demands, where shoppers increasingly expect convenience, accuracy, and experiences similar to those of in-store shopping.
The Renner case proves that investing in personalization technologies delivers tangible results for e-commerce. Digital experiences, combined with strong brand positioning and an omnichannel presence, reinforce Renner’s role as a leader in fashion retail innovation in Brazil.
Want to bring the same innovation to your fashion e-commerce?
Request a demo of the Sizebay Virtual Fitting Room and see how to build trust while boosting your online sales.
Why does my e-commerce need a Virtual Fitting Room?
Virtual fitting room technology has become a competitive differentiator across the digital fashion market. Whether in retail giants like Renner or in niche stores, the tool delivers practical and strategic benefits that directly impact both customer experience and business results.
1. Scalability for large operations
In high-traffic e-commerces with millions of monthly visitors, the challenge is delivering personalization at scale. The virtual fitting room solves this automatically, giving each customer an accurate size recommendation without human interaction.
• Reduces customer service requests related to sizing
• Maintains consistent service quality at scale
• Supports the strategy of lowering costly returns and exchanges in large-scale operations
2. Competitive differentiation for small and medium businesses
For smaller stores, every sale matters and every return can have a big financial impact. The virtual fitting room helps these e-commerce stand out in a competitive market, offering an experience that customers typically only expect from major retailers.
• Builds trust with new customers
• Increases conversion rates by reducing uncertainty about fit
3. Building trust and loyalty
In all cases, the virtual fitting room contributes to something fundamental: trust in online shopping. By helping customers get the right size on their first purchase, they are more likely to:
• Return to the shop again with confidence
• Add more items to their cart
• Recommend the store to friends and family
This loyalty is one of the most important pillars for both market leaders and growing brands.
4. Sustainability and reduced impact
Returns don’t only affect profitability; they also create a significant environmental cost, especially in large-scale logistics operations. The virtual fitting room reduces this impact by lowering the number of unnecessary shipments, aligning the brand with more sustainable practices, a value increasingly appreciated by consumers.
5. Adapting to the new digital consumer
Today’s fashion shopper wants convenience and personalization. They want the same confidence as a physical fitting room, but without leaving home. The virtual fitting room delivers exactly that, transforming online shopping into a simple, safe, and reliable experience.
