May 2026
How Vörr used Sizebay to lead on experience with try on
giovanna
The brand we’ll talk about is Vörr, a lifestyle brand founded in Belo Horizonte that has spent a decade building a distinct presence in Brazilian retail.
The brand has now three physical stores, roughly 200 multi-brand points of sale across the country, and a growing e-commerce operation, the brand has more than doubled its revenue over the last three years, and is projecting growth of over 50% in 2026.
With that in mind, the brand notice they needed a solution that could help them to improve the buyers experience and that guaranteed a better selection of sizes and options. With that in mind, Sizebay became as the perfect partership.
The Opportunity
As Vörr entered its tenth year, the team was actively looking for ways to modernize its e-commerce experience and differentiate the brand from the competition. Humberto Ayres, creative director and partner at Vörr, explained how the brand understood that experience isn’t confined to physical stores. Instead, it needs to happen wherever customers show up, including online.
At the same time, the timing was perfect.
Sizebay had just launched its Fashion Try-On solution, and Vörr was ready to move forward. Notably, the brand had already been following Sizebay’s work and, therefore, recognized that the market was increasingly asking for innovation.
As a result, Fashion Try-On matched exactly the kind of innovation they were looking for.
“The gain isn’t just in visualization, it’s in the decision. When customers understand how a garment behaves on their own body, they’re less uncertain and frustrated, and request fewer returns. That improves the experience and also the bottom line.” Humberto Ayres, Creative Director and Partner, Vörr
The Problem Worth Solving with Sizebay’s solution
To begin with, size uncertainty is one of the most persistent friction points in fashion e-commerce. Shoppers can’t touch fabrics, they can’t see how a garment will fall, and, because of that, this uncertainty is often enough to push a real buying intention toward hesitation—and, eventually, abandonment or a return.
For this reason, for a brand like Vörr, where product quality and fit are central to the experience, this gap between online browsing and a confident purchase became a meaningful problem.
To address this challenge directly, Fashion Try-On by Sizebay offers a clear solution: a customer uploads a photo, the tool maps their proportions, and, consequently, they can visualize how a specific piece will look on their body before buying.
Read also: Virtual Fitting Rooms in Fashion E-Commerce
The Implementation
From an operational standpoint, the rollout was fast and straightforward.
Sizebay sent a test link, and, shortly after, Vörr’s team reviewed it. They requested a few layout adjustments, and, in sequence, both sides quickly agreed on which products should activate the try-on feature.
Additionally, because Vörr was already a Sizebay client, the entire process moved through a direct WhatsApp channel. As a result, there was no need to schedule formal project meetings, which accelerated the timeline even further.
However, one technical nuance is worth noting: the try-on activation couldn’t be controlled through standard product categories on Vörr’s site. To overcome this limitation, the Sizebay team configured the feature to be triggered based on product names instead. This approach, in turn, gave both sides precise control over exactly where the tool appeared.
Ultimately, the solution proved to be clean, flexible, and, importantly, didn’t require any changes on Vörr’s end.
Initially, the launch focused on strategic categories where fit decisions are most complex, such as men’s dress shirts, polo shirts, and trousers, as well as women’s dresses, blouses, jumpsuits, jackets, and trousers. Over time, coverage is being expanded progressively.
The Positioning
Currently, most Brazilian e-commerce operations haven’t yet adopted this kind of technology developed by Sizebay. Against this backdrop, Vörr made a proactive decision—and that positioning carries real value.
Not only does it improve the immediate shopping experience, but it also accelerates the learning curve and sends a strong signal to customers about innovation and customer-centricity.
“Brazil is still in the early stages of adoption. By anticipating this move, we can evolve alongside customer behavior.”. Humberto Ayres, Creative Director and Partner, Vörr.
Therefore, for other brands watching this space, the window to lead is still open—but, importantly, it won’t remain that way for long.
What Other Brands Can Learn
In summary, Vörr’s case is a strong example of how fit intelligence doesn’t necessarily need to start with a problem—it can, instead, start with ambition.
They wanted to bring something genuinely new to their digital channel. And, as a result, Sizebay’s Fashion Try-On delivered that innovation while also addressing one of the most practical challenges in online fashion: giving shoppers enough confidence to commit.
If you’re looking to achieve similar results, and want to implement Fashion Try-On in your store, contact our team today to schedule a demo!
