Year after year, people are more confident buying online and some types of product get even more buyers. Among the female audience, for example, the purchase of shoes is already ranked third in the shopping list, only behind books and fashion articles. But studies statee that 1 in 10 consumers are still afraid of buying shoes online.
Another point that impacts the sales of e-commerces is the fear of not being able to exchange or return the purchased item, if they don’t fit or simply are not as expected.
To attend this demand and the growing online footwear sales market, Sizebay has developed the Virtual Fitting Room for footwear and will soon launch into the market. Even with the numbering, there are always doubts regarding the sizes, since there is no pattern among the manufacturers and this ends up impairing the choice of the correct size.
How the Virtual Fitting Room works for footwear:
Sizefit, the VFR for footwear, makes the ideal size recommendation for the user according to their measurements. In addition to accurately calculating the number indicated, the tool allows the user to indicate whether they prefer a tighter or looser format.
This way, the Virtual Fitting Room allows the customer to virtually try every size, minimizing doubts about the size of the product and reducing the cart abandonment rate and increasing the chances of buying.
If your e-commerce already sells footwear or you want to start offering it, it’s worth keeping an eye on and bet on the sale of shoes. To be one of the first e-commerces to meet the VFR for shoes, contact our consultants today.