Straight to the point
Sizebay is the only virtual fitting room in the world that provides size recommendations for lingerie and underwear garments. After implementing Sizebay’s Size and Fit Advisor in their online store, Intimissimi has had incredible results.
Read on to learn more about Intimissim’s results!
INTIMISSIMI
Founded in 1996, Intimissimi is an Italian fashion brand that belongs to Gruppo Calzedonia Spa, an Italian company with a global franchising network.
An absolute leader in the European underwear segment, Intimissimi has won over shoppers with their Italian charm and sophistication, and quality pieces resulting from a lot of research and design.
Intimissimi currently operates in 40 countries and has 1,390 physical stores. Intimissimi Uomo has 86 stores in Italy and Spain and, with their online store, has been able to reach even more customers
The online store has both women’s and men’s collections including various types of bras, panties, underwear, bodysuits, suspenders, and a special line for brides.
CHALLENGE
Intimissimi, just as other great fashion e-commerce retailers, has a website with a lot of traffic and interested users, but they had the goal of increasing their conversion rate and reducing their cart abandonment rate.
SOLUTION
Intimissimi deployed Sizebay’s virtual fitting room which recommends users sizes based on their inputted body measurements. Once a user inputs their data, the tool is able to use the same measurements to recommend sizes for all other items the user views.
Besides accurately calculating the ideal size for shoppers, Sizebay’s virtual fitting room also lets users adjust sizes based on their fit preferences.
RESULTS
Intimissimi achieved 2.3% growth in revenue thanks to Sizebay. In addition, in sessions where users used Sizebay, the conversion rate increased from 2% to 10.2%.
Another key result was an average ticket increase of 8.1%. This is achieved because users are more comfortable spending more on clothes when they’re confident about the size they’re ordering.
Check out some of Intimissimi’s other results:
General Numbers
Conversion
Orders Analysis
Final result
“The Size and Fit Advisor helps a lot of our customers find the right size for each item. In a market where brands all have their own measurements, having a tool that helps consumers at the time of purchase is essential. Not to mention the fact that we had the lowest number of returns thanks to accurate size recommendations!””
David Bluvol – E-Commerce Manager at Calzedonia Group
If you’d like to learn more about how you can retain customers and offer a personalized shopping experience, make sure to read about our virtual fitting room.
