In short
Client: METRO BRAZIL, a shapewear specialist that sells both online and in a physical store.
Challenge: sizing was among the leading causes of exchanges and returns, and static size charts were not enough to guide customers.
Result: with Sizebay’s virtual fitting room, sessions in which customers used the tool converted at more than 10x the rate of sessions in which they did not.
For an e-commerce business specializing in shapewear, getting sizing right is a fundamental step toward delivering a reliable shopping experience. This is exactly where a virtual fitting room for shapewear comes in, helping each customer find the right fit before placing an order.
With that in mind, METRO BRAZIL came to Sizebay with a clear challenge: reducing uncertainty around size selection, strengthening shoppers’ assurance in their choices, and making the experience more tailored across both online and physical retail channels.
Why is choosing the right shapewear size so difficult?
Choosing the right shapewear size is difficult because fit directly determines how the garment compresses, supports, and feels on the body, and a standard size chart cannot capture those nuances. As a result, even a small sizing error can lead to discomfort, exchanges, and returns.
That was precisely the situation at METRO BRAZIL. Before implementing Sizebay, sizing was among the leading causes of exchanges and returns for the brand.
Why aren’t traditional size charts enough?
Traditional size charts are not enough because they only list generic measurements, whereas an accurate recommendation also needs to consider the customer’s body and each product’s specific fit. After all, two pieces labeled with the same size can fit very differently depending on fabric, cut, and compression level.
For this reason, in a category like shapewear, uncertainty around sizing quickly becomes a major point of friction in the purchase journey.
What is a virtual fitting room for shapewear?
A virtual fitting room for shapewear is a tool that recommends the ideal size for each shopper based on their body information and the fit characteristics of the selected product. In other words, it replaces guesswork with an individual, data-based recommendation.
In search of a better solution, METRO BRAZIL found this differentiator in Sizebay’s Smart Fitting Room, a virtual fitting room built around personalized size recommendations. Instead of relying exclusively on a static size chart, customers now receive a suggestion tailored to both their body and the specific piece they are viewing.
This matters especially in shapewear, since the correct size makes a significant difference in how the product performs and feels. The same principle guides Sizebay’s work in closely related categories, such as lingerie and underwear.
“Personalized size recommendation was the main differentiator for us.” — Joseph Raphael, CTO at METRO BRAZIL
However, METRO BRAZIL’s vision went beyond the digital channel.
Can a virtual fitting room be used in a physical store?
Yes. At METRO BRAZIL, customers use a dedicated in-store touchscreen to select a shapewear product and launch the Smart Fitting Room, receiving the same individual size recommendation available on the website.
How does the in-store experience work?
Inside the store, customers choose the product they are interested in directly on the screen and open the fitting room from there. In this way, digital sizing technology becomes part of the physical retail experience rather than a separate step.
With this initiative, METRO BRAZIL became the first shapewear-focused physical store in Dubai to integrate a virtual fitting room into its in-store customer journey. Consequently, shoppers gain another way to identify the right size before purchasing, while the store delivers a more modern retail experience.
Is it hard to implement a virtual fitting room?
No. For METRO BRAZIL, the integration was simple and did not add complexity to the customer journey, with Sizebay’s team supporting every stage of the process.
“The integration with Sizebay was simple, with their team’s support throughout the entire process.” — Joseph Raphael, CTO at METRO BRAZIL
As a result, the virtual fitting room became a natural part of the shopping experience, appearing at the exact moment when sizing questions arise. Online, customers access the recommendation directly from the product page; in the physical store, similarly, they reach it through the touchscreen, which keeps the sizing journey consistent across channels.
How does size recommendation reduce friction in the purchase journey?
Size recommendation reduces friction by answering the shopper’s biggest question, “Which size is right for me?”, directly on the product page. Therefore, customers do not need to leave the page, compare charts, or contact support before making a decision.
“For us, this is one of the solution’s main benefits: turning a sizing question that could interrupt a purchase into an opportunity to guide the customer and give them more confidence in their decision.” — Joseph Raphael, CTO at METRO BRAZIL
From a business perspective, this means fewer interrupted decisions, greater certainty when placing an order, and a lower risk of size-related exchanges and returns.
Soon, the impact of this approach became visible in the numbers.
What results did METRO BRAZIL achieve with Sizebay?
After implementing Sizebay’s virtual fitting room for shapewear, METRO BRAZIL recorded a conversion rate more than 10x higher in sessions where customers used the tool compared with sessions where they did not.
Ultimately, the partnership shows how personalization can play a decisive role in categories where size is central to the purchase decision. By replacing uncertainty with individual recommendations and extending its virtual fitting room for shapewear from e-commerce into the physical store, METRO BRAZIL has built a consistent sizing experience across its entire customer journey.
Want to see how other fashion brands turned sizing into results? Explore more Sizebay client results.
Is your store ready for a virtual fitting room?
If sizing doubts are holding back your conversions or driving up exchanges and returns, the same approach can work for your business. Our sales team will look at your operation, from your product catalog to your online and in-store channels, and show you how Sizebay’s virtual fitting room can be applied to your reality.
Talk to our sales team and find out how much more your store can convert when every customer knows exactly which size to choose.
